Famous logos have changed. Why not yours?

From Pepsi's dynamic transformation to Apple's iconic simplification, logo evolution is a tale as old as time.

BY OOTS
08 Mar 24 » 5 min read

Did you know even the word ‘logo’ has evolved?

It was derived from the word ‘logotype’

Okay fine, but what’s this got to do with YOUR logo?

Think of a brand refresh as if it’s your brand’s glow-up.

Revamping your logo is a powerful tactic in a brand overhaul and not just a vanity project. It’s aimed at amplifying your message for a dynamic audience. It’s an assertive move to mirror major shifts and progress in your business.

If you’re nodding your head in agreement, don’t fret. We’re not here to judge. We’ve all been there. After all, logos are like relationships – they need to be nurtured and evolve over time. But just like a relationship that’s gone stale, a logo that’s stuck in the past can drag your brand down.

Does your logo need a brand refresh, or something a little more?

We’re here to help.

Our team of creative experts can craft a logo, spin your brand around or start from the inside and work outwards with some strategic direction – creating something that perfectly represents your company’s unique identity and aspirations.

If you are looking for something more than a logo but not sure where to start.
Check out all of our services here.

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Famous logos have changed. Why not yours?

Okay fine, but what’s this got to do with YOUR logo?

Think of a brand refresh as if it’s your brand’s glow-up.

We’re here to help.

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