Vail Resorts

The Challenge

Snow has a knack for disappearing. So does attention. How do you keep winter alive through the swelter of summer? How do you talk to three distinct Aussie resorts, each with its own personality, while keeping one unified voice that spans hemispheres and time zones?

How do you make sure every pixel, post and print ad meets the strict global brand standard, without losing that local energy that makes the Epic Australia Pass feel uniquely ours?

Our Approach

Our role was to champion the Epic Australia Pass brand at a world-class level, supporting campaigns and crafting assets that carried the same energy whether you were scrolling, clicking or carving turns. Each resort, Perisher, Falls Creek and Hotham, got its own tailored messaging and visuals, designed around its unique audience and vibe. We worked in sync with the sales cycle, anticipating needs, briefing ahead, and delivering fast, all infused with imagery that stops you in your tracks.

The Results

Epic Australia Pass cemented its position as the ultimate year-round pass for Australian skiers and riders, and we helped ensure that message stayed as consistent as fresh corduroy. Brand elevation and happy faces, from first turns to final après.