The shift to digital has well reached the tipping point, with more than 80% of shoppers and buyers doing their research online before investing in a product or service, it becomes clear that businesses need to be found online.
As a Newcastle-based digital marketing company, we provide a wide range of digital marketing services for clients around New South Wales.
Digital marketing has transformed the way we understand our target audiences, their wants and their needs. All the consumer digital touch points are creating an incredible amount of detailed data and insight. This data can now be leveraged to better reach and communicate with these audiences. Delivering messages that resonate and delight is the key factor. We harness creative talent, problem solving and new technologies to craft marketing solutions that are agile, actionable, and aligned with your business goals.
Digital marketing platforms like social media, search engine marketing, paid advertising and content marketing are core components of a strong digital marketing strategy. We work with clients to develop the right strategy from across the board and then we help implement it, monitor it and make changes when and where necessary.
One of biggest advantages of digital marketing is the audience focused targeting and conversion tracking.
We can now send send optimised and tested messages to right people at the right time on the right channel. Predicting ROI in ad spend is now more accurate than ever, we’ll help you identify the most ideal audiences and the ideal ad creative to engage with them. We then optimise the ads through A/B testing help to improve conversion rates.
One digital marketing strategy that’s affordable yet provides a high return is retargeting lost visitors through platforms like Facebook, Google & LinkedIn. We help clients set up tracking on their website to identify lost visitors who left the site without filling out a contact form. These channels allow us to send direct ads to visitors of specific pages and even send specific messages based on the behaviours they had on those pages.
If your interested in working with us to help develop the best overall digital marketing strategy that fits your business needs then get in touch with us today.