WHAT DID WE DO?

HERE’S HOW WE TRANSFORMED THE BRAND

OOTS worked closely with Cougar to develop a brand strategy that extended well beyond a new logo. We conducted a thorough audit of Cougar’s brand, values, and market positioning. Our aim was to create a powerful, unified presence that would reflect Cougar’s core principles—strength, safety, reliability, and innovation.

Key elements of the strategy included:

• Brand Blueprint Development
  Consolidating Cougar’s fragmented identity into a single, cohesive vision that spoke to its strengths and aspirations.
• Logo Evolution
  Crafting a bold, modern logo that retained the essence of Cougar’s heritage while signalling its forward-thinking approach. The final design included a “chromified” finish, adding a layer of depth and impact.
• Visual and Verbal Guidelines
  Establishing brand guidelines to ensure consistent communication across all platforms and reinforce Cougar’s commitment to safety, quality, and innovation.

INTO THE FUTURE

THE FUTURE IS LOOKING BRIGHT

With its modernised, unified brand, Cougar Mining Equipment is well-prepared to lead with confidence into the future. The new identity, designed for impact and consistency, enables Cougar to communicate its values clearly as it continues to innovate and expand. The collaboration with OOTS not only brought Cougar’s brand to life but also established a solid foundation for ongoing growth.