Catholic Schools
School Spirit
More than an enrollment campaign, ‘Vivid everyday’ boldly builds greater awareness, understanding and affirmation of Catholic Education in the community.
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The Challenge

Teaching, not preaching

A significant percentage of Catholic School enrollments are non-Catholic students. The Catholic Schools Office sought a way to boost awareness and understanding in the wider community and also affirmation within the church to the benefits of Catholic School education.

Catholic Schools Office Aboriginal Torres Strait Islander students in playground
What did we do?

Soaring education grounded in faith

The Catholic Schools Office Diocese of Maitland-Newcastle encompasses 56 different schools in the region, from kindergarten to year 12, with new schools opened recently and more being built. They needed to show the scope, including vocational training, community support, sport and STEM initiatives. But it was also important to show their unique point of difference – each student receives a quality education and has the opportunity to grow academically, spiritually, physically and emotionally grounded in the Catholic faith.

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Vivid Everyday

We were struck by the diversity, dedication and optimism we saw from the staff, teachers and importantly, the students. These were not boring, restrictive schools. We needed to capture this spirit and energy to show the world.

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Catholic Schools freeway signage Catholic Schools Office chefs in kitchen
Catholic School children and teacher with parents Catholic Schools

VIVID EVERYDAY is the creative platform we devised. It’s not the usual soft, wussy school campaign, but a bold celebration. The line is central to the range of upbeat and optimistic collateral – television, radio, online and out of home including bus, billboards and banners. Real students and real teachers from across the diocese brought to life the relationships, the learning and the passion evident in all the schools. They were all champions, some of the best talent we’ve ever worked with.

Vivid Growth
Play Video

We filmed and photographed them in a range of scenarios at various school locations. There was a lot to cover: from dance to woodwork, science to liturgy celebration, community charity to sport. The result is a positive and lively campaign that showcases the well-rounded nature of the Catholic School education where they don’t just teach religious studies, but develop spirit, mind, body and character.

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Students K-12
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