Brand

We help brands be Extraordinary

An Extraordinary brand doesn’t just sit on a page. It lives in people’s heads and hearts.

A brand is more than a logo. It’s the story people tell about you when you’re not in the room. We help organisations uncover what makes them Extraordinary and turn it into a brand that stands out, stands for something, and stands the test of time.

Whether you’re launching something new, refreshing what exists, or steering a complex organisation into its next chapter, we build brands with clarity, purpose and impact.

How we shape brands

We don’t start with colours and logos — we start with people. What they care about. What motivates them. What problems they’re trying to solve. Then we blend strategy and creativity to give your brand meaning and momentum.

Strategy

The foundation of everything we build.

Internal Brand Engagement
Brand Positioning & Value Proposition
Audience Insights & Competitor Landscape
Messaging Frameworks & Key Narratives
Brand Architecture (Sub-brands, Products, Services)

Brand Identity

The visual and verbal systems that make your brand unmistakable.

Logo Design & Identity Systems
Colour, Typography & Graphic devices
Copywriting & Tone of Voice
Visual Language & Photography Direction
Cross-agency Alignment & Creative Direction
Templates & Collateral

Guidelines + Rollout

Making sure your brand stays consistent, even as it grows and evolves.

Brand Guidelines & Styleguides
Graphic Design & Collateral Rollout
Signage, Print & Packaging
Digital Assets & Social Media
Ongoing support as your brand evolves

PROOF IN PRACTICE

Pro-Torque

Pro-Torque were growing quickly, but their brand hadn’t caught up. We clarified their purpose and positioning, built a confident tone of voice, and defined clear audience, channel and activation strategies. The result is a cohesive, credible brand that strengthens their market presence, supports earlier conversations, and sets them up for sustained growth.

I didn’t realise how much [this project] was going to guide how we do business and how many parts of the business it would actually touch, because it is putting together the essence of who Pro-Torque is and who we want to be.

Stephanie Hudson

Director Business Development, Pro-Torque

View full case study

The OOTS Difference

Most brand projects stop at “looking good.”
We take it further. We’re strategic enough to challenge assumptions, creative enough to push boundaries, and practical enough to make sure the final brand works in real life — for your team, your customers, and your future. It’s branding that’s grounded, purposeful and genuinely useful.