Inspired by local heritage and designed for modern living, we crafted a brand and campaign that positioned Huntlee's new precinct as more than a development – a community in the making.
The Challenge
In the vibrant tapestry of the Hunter Valley, Huntlee emerges, a gleaming thread. This Award-Winning Masterplanned Community in North Rothbury is more than just a place; it’s the epitome of thoughtful, affordable living. But in a sea of housing developments, what truly sets one apart? Our mission was to illuminate the forthcoming precinct in Huntlee Town Centre and craft a narrative that lets people envision a vibrant place to live, work and play.
Our Approach
Drawing from our historical deep dive, we fashioned a typographic logo, a nod to the North Rothbury School of Arts, coupled with modern styling. The Caphilly ‘loop’ serves as a visual tribute to the Hall of Arts Hall – a symbol of community, connectivity, and forward momentum. By leaning into Caphilly’s rich narrative, we crafted engaging messages, painting a vivid picture of life in this unique enclave. Our focus? First home buyers, families, dynamic duos and small families in the Hunter Valley and Western Sydney.
The Results
We unveiled the Caphilly campaign, perfectly timed with the onset of spring – a season synonymous with fresh starts and new beginnings. Our campaign was featured in publications like Insight Magazine, Newcastle Weekly, and The Urban Developer. We also showcased curated digital ads on platforms such as HUNTERHunter, complemented by the precision of Meta and Google Ad placements. This masterful blend of digital and classic media, highlighted by billboards, bus signage, and a captivating TVC ensured a comprehensive and impactful reach for Caphilly. The result is a timeless new precinct that will grow, flourish and become a place people call home for years to come.
