The brief was to merge the websites HRR and Recycle Right into a modern and flexible responsive experience. Fewer customer calls was a key objective and the aim was to achieve this by addressing commonly asked questions on the site and ensuring vital content was easy to access.
We built a solid new foundation and then applied a coat of paint to an existing code base – reusing and recycling components in this way is a great way to keep costs low.
The evolution from wireframe to finished design was all about taking good UX and making it sexy.
We approached the build in terms of reusable components to make editing content on the new website as flexible as possible. Small, isolated pieces of UI can be reused and rearranged to make content stand out to its best potential. This is also a good way to future proof the design and is a key strategy we use when approaching websites (including our own). It means page templates are flexible and there’s a wide range of combinations for customising a page’s design without the need for a developer to edit the code every time.
We took the best parts of both websites, and reduced the clutter down to what’s best for the user’s core experience. As with every build, we asked: who is the target market for this site – and how can we best serve them? In other words, how can we give them the information they are after quickly, easily and in an engaging way? The result is a clean, easy to navigate, mobile responsive site that delivers on it’s objectives.
We even learned a few things along the way! Did you know coffee cups are NOT recyclable but coffee cup lids are?! Remember the rules are different from region to region. Brush up on your skills using the tips below!