Create a multi-platform marketing campaign that highlights Greater Bank’s commitment to their customers and communities with a two-month turn-around from briefing to concept, creation and going live.
WHAT DID WE DO?
All great things start with collaboration and OOTS and Greater Bank’s marketing teams began with a robust briefing and open discussions to determine expectations, measures of success and how this campaign would complement existing Greater Bank collateral in the market.
During the time of development, Greater Bank was running their Home Loan Campaign, Your Greater Advantage. The new campaign needed to build on the look and tone established during this campaign, yet remain different enough for cut-through.
Our creative and strategic teams collab’d, exploring territories, messaging, and visual styles. Several concepts were presented and the territory Greater With You, resonated strongest with the client, as it embraced Greater Bank being customer-owned and focused on benefits moving to customers and their communities, not to shareholders.
Throughout previous years, OOTS had worked with Greater Bank to develop a content library containing footage, photography and audio recordings of customers, staff, plus community and charitable organisations.
The OOTS design and production teams sprang into action, drawing on the library as well as complementing it with new assets. The result was over 180 different pieces of collateral including out-of-home billboards, website banners, internet banking banners, posters, a vast range of social media and online assets, television commercials, radio and animated retail LCDs.