Designers are staunch believers in judging a book by its cover, especially if they designed it. Mitch has meticulously designed his – the ink covering a fair chunk of his skin was all conceived and drawn by him. He would’ve had a crack tattooing it too, but it’s hard to reach the middle of your own back. Judgers would think he’s dedicated, not afraid of building a strong brand and just as talented with a pen and brush as a mouse. They’d be right.