For everyone (at OOTS) to have a general understanding of basic SEO and how, if considered early on, it can improve and inform creative strategies and executions.
All that in 45 minutes?! DAYUM! Let’s get to work!
To view the webinar click play on the below video. The Webinar runs for just over 17 minutes.
SEO is “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results (source: Moz). Or in other words… SEO is the practice of getting your content to appear on page 1 of Google for relevant search queries.
So ranking #1 is the ultimate goal right?! NOPE. A better goal is… CONVERSIONS (but that’s for another day).
Intent is arguably the single most important consideration when performing keyword research. We need to consider the following:
So how do we approach SEO and keyword research within the context of creative and content creation?
YouTube is the second largest search engine in the world owned by the largest search engine in the world (Google), so it goes without saying, it’s vital to consider this when publishing content.
There are several elements which can affect your video’s SEO on YouTube including:
You can view the full slide deck here.