Sencia have been creating retirement villages since the 1970s; therefore have generations of expertise about what works and what doesn’t. As with any new housing development project, what they didn’t initially have is any new, or project-specific material to work with. The vision was to build a luxury retirement estate as a part of the Huntlee development in the Hunter Valley. Everything else was “TBC”.
WHAT DID WE DO?
Taking the amazing collateral from existing Sencia projects and the plans for the yet-to-be-named development, OOTS was able to craft a full sales brochure that identified the target market and their aspirations. The copy first told the story of the magnificent lifestyle opportunities offered by the Hunter Valley region, then described the truly incredible suite of planned community spaces and services available within the estate, finishing with an overview of living in a brand new, beautifully appointed, architect designed home.
Once a name was settled upon, OOTS was able to create premium packaging entirely from scratch. On the upside, inheriting an existing design is not quite as much fun as doing your own. On the downside, all the responsibility is on you to ensure the logo works across all touchpoints. Gulp.
The end product is elegant, sophisticated design that could easily adorn the entrance to a vineyard cellar door, upmarket day spa, or any other premium wine country destination. We’re extremely proud of the work from our design team; it’s definitely one for our OOTS-produced Logo Hall of Fame.
A “brochure video” soon followed (see below). Sencia supplied beautifully rendered architect CAD images and we photographed talent exploring the local area.
Most recently, with the display village built, furnished and decorated, OOTS helped announce the Open Day launch event with tie-in advertising on radio and digital screens; plus, a full update to the Green Ridge Hunter Valley website to reflect the most recent offering and suite of collateral materials.
And what a suite it was: across online, out of home, on air… as well as the brochure, there was gorgeous printed information packs including every kind of floor plan in a luxurious portfolio folder.
It’s always tricky to claim credit for selling an obviously top quality product in high demand. However, the finished work speaks for itself, with a distinct, recognisable brand that communicates quality and luxury. The consistency of the design and copy across all touchpoints helped Sencia magnify its media spend and generate high quality leads.