Creative thinkers. Problem solvers. Result getters.
We’re a full-service creative and production agency based in Newcastle, trusted by local and national brands alike. Our promise is simple: we help brands be Extraordinary. From brand strategy and marketing campaigns to full-scale production, we don’t just help brands get noticed – we make sure they’re remembered. We believe in collaboration over ego, clarity over complexity, and ideas that push past the expected to deliver real impact.
The man behind the lens and also the fully qualified pilot of the Unmanned Aerial Vehicle (UAV)* who takes all that beautiful birds-eye view footage. As you’d expect, AJ’s a walking encyclopaedia of cinematographic knowledge and trivia with a special interest in sci-fi and zombies. Fact: he’s seen more movies than you.
*It’s not a drone – drones kill people.
Where would we be without born organisers? Dead, probably. Alison stepped into the breach when we needed a traffic manager and now it’s hard to imagine life without her. And we have good imaginations. Her sharp mind (don’t challenge her in the SMH Good Weekend Quiz), lateness phobia and innate need for order make her perfect for the role. But there are surprises: no one saw the football career coming and who would have guessed she has artwork hanging in Parliament House?
Ah, Ben—or as we like to call him, “The guy who actually knows what’s going on.” If business goals were a real place, Ben would be holding the map in one hand and a flat white in the other. He’s our head client whisperer, connector-in-chief, and the one who turns dreams into plans, plans into projects, and projects into powerful, practical solutions. Miraculous, really. But it’s not all coffee and long lunches, is it, Ben? He’s the busiest man around—overseeing accounts, building genuine relationships, and writing winning pitches. He’s somehow mastered the fine art of keeping everything moving with a unique blend of professionalism and…what I can only call ‘gentle charm.’ The room just feels less daunting with Ben in it.
From media budget wrangling to seamless communication, Emily is fluent in client solutions. A dedicated results-finder, she prides herself on enhancing collaboration and spearheading strategic growth.
Pushing boundaries comes with the territory, with SEO strategy to multi-channel campaign execution squarely in her capability.
Most of all, Emily champions continuous learning, embracing her curiosity to stay ahead of the curve.
A self-proclaimed YouTube aficionado on tech, movies, and cars, his childhood dream of being a race car driver shifted to collecting movies and embracing the art of storytelling. Emmerson, the meticulous, weaves technical prowess with storytelling to craft each project as a unique creation. (Plus he really can disassemble a car engine and reassemble it in working order!)
Multi-disciplined, sunshine generating Greer is a time traveller… somehow teleporting problems from the future so she can terminate them in the present. How else can you explain why she’s so calm and breezy no matter how many things are going on at once? Greer has experience in suspiciously random areas, like veterinary nursing; and a textbook knowledge of movies & music from well beyond her years. So yeah, definite time traveller.
Projects stay sharp, processes feel effortless, and deadlines don’t stand a chance – that’s Heather’s magic. From rebrands to European roadshows, she makes it all look easy with calm precision. Off the clock, she’s baking, travelling, or lost in a book, bringing her signature optimism and energy along for the ride.
Nature can be cruel. How else can you explain a fair-skinned redhead who loves the great outdoors – camping, hiking and the ocean? A horse riding farm girl from Missouri (USA), Jen studied in Scotland and Spain before a Google search found her Newcastle back in 2006. Now she’s wrangling the digital team, bringing order to projects in the quest to solve problems and exploring her way around her new hometown while charming people with her accent.
Sent back in time to make the rest of us feel lazy, Jo’s our part-time AD and part-time machine (probably). Every day starts with coffee, and then it’s straight down to business, from sketching wireframes to spinning brand campaigns and possibly cloning herself. Jo’s superpower besides cloning? Seeing the big picture and the tiny pixels. Her designs don’t just look fab—they actually improve experiences and make a meaningful impact. On weekends, it’s ‘engage full-brunch mode’ or ‘mum mode’ preferably somewhere near the beach.
If David Lynch and Tina Fey had a baby, It would be Julie. She’s our caffeinated conjurer of all things creative, who’s been shaping visuals for 20+ years in 10+ countries. With awards that could fill your mantle and enough design creds to deck your walls, Julie’s got the chops and the charm to match. Equal parts coffee, film buff, logistics boss and certified creative mastermind. She sees concepts where most would see chaos. Actually, if I’m honest she sees a little more than most. – *raises eyebrow*. Fearless and unbothered, you could say she’s the best kind of Creative Director.
Ever added some chili to your dumplings and thought – Damn that’s pretty good! That’s what happened when Lani burst through our door with the metaphorical umami flavour. She is the firecracker every business needs with the delicious blend of strategic nous and on-the-tools skills to get things moving with charisma and precision. She is a pastime queen proclaiming; ‘There’s never enough hours!” for all the beach times, picnics, dog walks & deep convos she can fit in a day. She is our ‘wild card’ with all things digital, marketing and CX with almost 10 colourful years of experience being the backbone of digital, strategic marketing projects. She is just great. Great for us, great for our clients too – It’s win, win, win.
Meet our versatile unicorn Lisa, a creative maestro who excels in ideation, branding, design, copywriting, and more. Driven by curiosity, integrity and creativity, Lisa is both a creative thinker and a doer (plus a trained singer with a penchant for winning board games, and crafting vivid acrylic masterpieces). A unicorn is not just a myth – she’s a harmonious blend of creativity, strategy with a splash of colour, ready to conquer any creative challenge.
The buck stops here. Marty has grown OOTS from his video and television background into a full service agency. He understands the importance of relationships – some of his first clients are still with us, and never taken for granted. Always laughing, always thinking and always hands-on, Marty’s an ideas man who takes care of business.
Designers are staunch believers in judging a book by its cover, especially if they designed it. Mitch has meticulously designed his – the ink covering a fair chunk of his skin was all conceived and drawn by him. He would’ve had a crack tattooing it too, but it’s hard to reach the middle of your own back. Judgers would think he’s dedicated, not afraid of building a strong brand and just as talented with a pen and brush as a mouse. They’d be right.
Ruth gets done in three days what ordinary accountants get done in five. To call her a number cruncher would be to demean the noble balancing act that is bookkeeping; which Ruth appears to do with effortless aplomb. Unless you see her twitching, in which case stand well back and offer her a cocktail. Don’t let the calm exterior fool you. Like all quiet types, in her head, she’s very likely to be outrageously busy.
Ryan is a creative thinker with a strategic streak. He’s honed his skills through AWARD School, The Write Stuff under Rodd Chant, and specialised UX/UI training. In 2025, he was a Hatchling finalist at the Cairns Crocodiles conference. From campaigns to logos, copywriting, and digital design, Ryan thrives across the whole creative process. His entrepreneurial spirit saw him co-found a street press celebrating art, music, and Newcastle culture. Ryan shines brightest when turning client challenges into fresh, sticky and effective ideas.
Deadlines, curveballs, and last-minute changes – that’s just background noise. Nothing ruffles Sam, an elegant calm prevails. Sometimes it means catching the next ferry home, but her design is always sharp, her smile always warm, and the whiskey glass always half-full.
If strategy and creativity had a soundtrack, it would be Sarah. She keeps campaigns moving, turns marketing challenges into clear results, and brings the same energy she shows front and centre with her band MISBEHAVE, making work a little more fun and a lot more laughter-filled.
Stacey believes go hard or go home, or actually go surfing! Her curious nature and hunger to learn means she’s always pushing boundaries with technology.
With over 10 years’ experience and a double degree, Stacey thrives on bringing new functionality to life, all while singing at the top of her lungs (sorry Abby and Muffy her Maltese pups who endure it!)
When she’s not coding, surfing or playing the guitar, you’ll find her photographing her natural surroundings.
We take pride in our lasting relationships and the impactful brands we’ve helped to build. Here are some of the Extraordinary clients we’ve collaborated with.
Award winning
Business Hunter
Hall of Fame – Contribution to the Region
Inductee
2025
Cairns Crocodiles
Cairns Hatchlings – Ryan Williams and Emmerson MacLean
Finalists
2025
Australian Marketing Institute
Excellence in Non for Profit Marketing – Soul Hub, The Big Ask Campaign
Winner
2024
Hunter Manufacturing Awards
Excellence in Marketing – Ampcontrol, Brand Strategy
Winner
2024
Hunter Business Awards
Contribution to the Region
Winner
2024
Cairns Crocodiles
Changing the World – Soul Hub, The Big Ask Campaign
Finalist
2024
Newcastle Business Club
Organisation of the Year
Finalist
2024
Newcastle Tourism Hospitality & Tourism Awards
Industry Support Partner
Winner
2024
National Trust Heritage Award
Oral History Series – Victoria Theatre
Winner
2023
Hunter Business Awards
Contribution to the Region
Winner
2022
Hunter Business Awards
President's Award – Marty Adnum
Winner
2020
Newcastle Business Club
Individual of the Year – Marty Adnum
Winner
2020
Newcastle Business Club
Organisation of the Year
Winner
2019
Newi Awards
Creative of the Year – Marty Adnum
Winner
2019
Newi Awards
Best Digital Agency
Winner
2019
Semrush
Best Integrated Campaign – Reflections Holiday Parks
Our work spans national and global markets, but we’re proudly grounded in regional values that shape how we collaborate, create, and connect. We love this region and are driven to make Newcastle a global success story – one bold idea at a time.