FREE STRATEGIC GUIDE

Get the Damn Budget

For marketers who want bold ideas funded.
And approved.

You’ve got a great idea. Now you need the budget to make it real. This guide gives you the commercial framing, tools and confidence to sell big ideas internally and win the funding to back it.

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What you’ll learn

Frame your ideas in commercial terms – speak their language

Align with what your boss (and their boss) actually cares about

Overcome classic budget objections with confidence

Why we made this

At Out of the Square, we’ve helped hundreds of marketers turn strategy into campaigns that land.

And we know this: Extraordinary ideas don’t get funded by accident.

This guide isn’t about giving your agency “more money”. It’s about helping you get the right ideas over the line, with the right backing, so you can hit your goals, protect your strategy, and build campaigns that actually move the needle.

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Who’s this for

You’re a marketing manager, campaign lead, brand strategist or comms pro.

You’ve scoped an idea. You believe in it. Now you need to get it past the people who sign the cheques.

This is a guide for anyone who’s ever:

Faced a hard “no” despite a strong business case
Been told “Let’s just post it organically”
Had to explain why creative is more than just colour and copy
Wanted to walk into a budget meeting with confidence and come out with approval

What you’ll get

This is more than advice, it’s ammunition

Framing tools to align your idea with business goals
Real-world language templates to counter objections
Slide prompts and meeting prep to structure your pitch
Commercial reframes that turn cost centres into growth drivers

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Inside the guide

Five focused chapters to help you prepare, position and present creative ideas that get funded.

How to write a brief that gets approved, not ignored
Anchor your campaign in business objectives, not just brand ambitions.
How to align with what your boss is really solving for
Growth, retention, risk management – learn to speak their language, not yours.
How to manage up, without the politics
Different stakeholders, different priorities. Tailor your pitch to CFOs, CMOs and CEOs so it lands every time.
How to handle every classic budget objection
Smart, practical responses that turn hesitation into approval
How to prep the meeting that gets you a yes
Agenda templates, risk-versus-reward framing, and a one-pager your boss will actually read.

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It’s not about asking for more. It’s about justifying it.

This guide isn’t about giving your agency a bigger cheque.

It’s about helping you do your job more effectively. When you frame your idea as a commercial investment, not a creative spend, conversations change.

Show how your idea supports growth, protects the brand or solves a real business problem — and approvals become far easier to win.

Walk away with:

Templates and tools that help you pitch smarter
Objection-handling language that disarms budget blockers
A proven agenda structure for approval meetings
Commercial framing strategies to turn “no” into “go”