Campaign

Think of us as your campaign co-pilots

Turning big ideas into unmissable moments.

The best campaigns don’t just show up in someone’s feed — they show up in their brain. They spark emotion, shift perception and create the kind of momentum you can actually feel in the business.

Whether you’re launching a brand, promoting a product, shifting behaviour or trying to win hearts (and wallets), we craft campaigns that earn attention and drive action. The kind of work your team is proud to put their name on.

How we build Extraordinary campaigns

Campaigns hit harder when strategy, storytelling and execution are pulling in the same direction. So before we create anything, we zoom out. Audience. Insight. Context. Media. Timing. The whole picture, then the idea.

Strategy

The backbone of every strong idea.

Campaign Strategy
Audience Research, Insights & Segmentation
Messaging Hierarchy & Key Narratives
Behaviour Change Frameworks
Media Planning Guidance & Buying
Marketing Strategy
KPI Alignment & Measurement Approach

Creative

Where strategic thinking turns into creative that actually connects.

Campaign Development
Creative Concepts, Key Visuals & Campaign Lines
Brand Campaigns, Tactical Campaigns & Product-Led Pushes
Hero Asset Development & Creative Direction
Multi-channel Advertising
TV & Radio

Production & Rollout

Everything needed to take the idea from storyboard to street.

Video Production & Photography
Animation & Motion Graphics
OOH, Print, Digital, Social & Integrated Executions
Digital Asset Suites & Social Content
Static & Animated Ads
EDMs, Microsites & Landing Pages
Campaign Toolkits to Support Your Internal Teams
Analytics, Reporting & Optimisation

PROOF IN PRACTICE

Baker Love Lawyers

Baker Love Lawyers wanted their 150-year milestone to feel iconic, not historical. We commissioned local artist Ben Mitchell to create an artwork of 150 Newcastle icons and invited the community to help shape it through a citywide competition supported by social, radio and street activations. The campaign culminated in a charity gala where the final piece was unveiled and auctioned, raising $9,300 and reinforcing Baker Love as a true Newcastle icon.

Out of the Square Media have been our external marketing partners for the best part of a decade now… having that trusted advisor that can direct you in the right media channels is really important.

Dean Frith

Partner, Baker Love Lawyers

View full case study

Our Campaign Lens

At OOTS, we build campaigns with clarity, creativity and purpose. We dig into the audience, the behaviour, the barriers and the opportunity, then build ideas that actually connect. Smart strategy, bold creativity and practical rollout thinking all baked in from day one.