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Using brand anatomy to understand brand from head to toe

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Using brand anatomy to understand brand from head to toe

Don’t know your arse from your elbow when it comes to your brand platform? This’ll help.

BY Joanna Buckland
02 Mar 20 » 5 min read

1. Brain – Strategy 🧠

2. Heart – Values ❤️

Out of the Square Values

3. Eyes – Vision 👀

4. Face – Logo 😉

5. Clothes – Identity 👖

OOTS paint texture

“Clothes make the man. Naked people have little or no influence on society”

Mark Twain

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6. Mouth – Voice 👅

7. Feet – Position 👣

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Business branding can be a tough gig but understanding and getting it right brings great rewards.

OOTS paint texture

Ready to develop a strong brand platform? We’d love to help!

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